The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Greetings from the Blockchain
Agency: Havas / New York + TD Ameritrade / Jersey City
Client: TD Ameritrade Category: Online Advertising / Native Ads
My life as a NPC
Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client: Ubisoft Category: Online Video / Online-only Video - Campaign
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Online Video / Online-only Video - Single
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Online Video / Interactive Video
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify Category: Websites
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Oat the Goat
Agency: Assembly / Auckland + FCB New Zealand / Auckland
Client: Ministry of Education Category: Craft / Art Direction
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Gaming / Branded Games
Black Friday Whopper Shopper
Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover
Client: Burger King Corporation Category: Websites / E-Commerce
Game of Thrones White Walkers are Organizing
Agency: Arts & Letters Creative Co. / Richmond
Client: Google Chromebook Category: Craft / Writing
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Online Video / Online-only Video - Single
The Endless Ad
Agency: Wieden+Kennedy / São Paulo
Client: Old Spice Category: Online Video / Online-only Video - Single
Draw to Art
Agency: Google Creative Lab / London
Client: Google Arts and Culture Category: Digital Experiential & Immersive / Interactive Installations
BIHOR COUTURE
Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST
Client: BEAU MONDE Category: Websites / E-Commerce
Alexa, Play My Song
Agency: Blink Digital / Mumbai
Client: Amazon Echo Category: Online Advertising / Native Ads
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Online Video / Online-only Video - Single
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Innovation in Interactive
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Innovation in Interactive
Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland
Client: Ministry of Education NZ Category: Online Video / Interactive Video
Unlock the Drop - ComplexCon
Agency: Jam3 / Toronto
Client: adidas Originals Category: Digital Experiential & Immersive / Interactive Installations
The Lost Typography of Bauhaus
Agency: Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco
Client: Adobe Category: Craft / Art Direction
Craft a Western Whopper
Agency: INGO / Stockholm
Client: Burger King Category: Gaming / Branded Games
Watermarks for Water
Agency: FCB / Chicago + Lord + Thomas / Chicago + Cutters Studio / New York
Client: Getty Category: Websites / E-Commerce
EXTRÄA HD
Agency: Proximity Paris / Boulogne Billancourt + Häagen-Dazs / Boulogne Billancourt
Client: HÄAGEN-DAZS Category: Websites / E-Commerce
Live Moves
Agency: BBDO / New York + BBDO Studios / New York
Client: Bacardi Category: Online Advertising / Native Ads
Billboards Beyond Borders
Agency: Akestam Holst / Stockholm
Client: Reporters Without Borders Category: Online Advertising / Native Ads
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Craft / Writing
Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland
Client: Ministry of Education NZ Category: Craft / Writing
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Online Video / Online-only Video - Campaign
Unboxing the Truth
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York
Client: Thomson Reuters Corporation Category: Online Video / Online-only Video - Campaign
Uber Presents Da Republic of Brooklyn
Agency: Uber / San Francisco + &Co. / San Francisco + 40 Acres & A Mule / Brooklyn
Client: Uber Category: Online Video / Online-only Video - Campaign
The Anti-Bullying Bullying Videos
Agency: Leo Burnett Malaysia / Kuala Lumpur
Client: Voice of The Children Category: Online Video / Online-only Video - Campaign
Disgusting Stories
Agency: TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati
Client: Bahay Tuluyan Foundation Inc. Category: Online Video / Online-only Video - Single
Project Body Hair
Agency: Billie / New York + Whitehouse Post / New York + Carbon / New York + Wave Studios / New York
Client: Billie Category: Online Video / Online-only Video - Single
Rohingya - Space on Earth
Agency: Ogilvy & Mather / Singapore + Outsider / London + Cut & Run / London + Jungle Studios / London
Client: BRAC Category: Online Video / Online-only Video - Single
First Christmas
Agency: Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London
Client: Erste Group Bank AG Category: Online Video / Online-only Video - Single
Who?
Agency: Ponce / Buenos Aires + Agosto / Barcelona + FOX Networks Group Latin America / Buenos Aires
Client: FOX Networks group Latin America Category: Online Video / Online-only Video - Single
Shaquem Griffin: Your Best Never Comes Easy
Agency: GREY / New York
Client: Gillette (P&G) Category: Online Video / Online-only Video - Single
Martin's Regret
Agency: Energy BBDO / Chicago
Client: Mars Inc. Category: Online Video / Online-only Video - Single
NYTimes: Meek Mill: Prisoners Need A New Set Of Rights
Agency: Roc Nation / New York + VaynerMedia / New York
Client: Roc Nation Category: Online Video / Online-only Video - Single
Guns 101
Agency: Ogilvy / Chicago
Client: The Chicago Sun-Times Category: Online Video / Online-only Video - Single
The Evolving Music Video starring Ella Mai
Agency: TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles
Client: The Recording Academy Category: Online Video / Online-only Video - Single
The Indoor Generation
Agency: &Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen
Client: VELUX Category: Online Video / Online-only Video - Single
Award:
2019 Interactive & Online Best of Discipline Pencil
Agency:
VIRTUE / Copenhagen
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Annual ID:
OS_IN19001G
Award:
2019 Interactive & Online Gold Pencil
Agency:
Havas / New York + TD Ameritrade / Jersey City
Client:
TD Ameritrade
Title:
Greetings from the Blockchain
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN19007G
Award:
2019 Interactive & Online Gold Pencil
Agency:
DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client:
Ubisoft
Title:
My life as a NPC
Category:
Online Video / Online-only Video - Campaign
Annual ID:
OS_IN19015G
Award:
2019 Interactive & Online Gold Pencil
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19011G
Award:
2019 Interactive & Online Gold Pencil
Agency:
VIRTUE / Copenhagen
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Innovation in Interactive
Annual ID:
OS_IN19024G
Award:
2019 Interactive & Online Gold Pencil
Agency:
PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Online Video / Interactive Video
Annual ID:
OS_IN19009G
Award:
2019 Interactive & Online Gold Pencil
Agency:
Spotify In-House / New York + Active Theory / Venice
Client:
Spotify
Title:
Your 2018 Wrapped
Category:
Websites
Annual ID:
OS_IN19002G
Award:
2019 Interactive & Online Gold Pencil
Agency:
VIRTUE / Copenhagen
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Annual ID:
OS_IN19001G
Award:
2019 Interactive & Online Gold Pencil
Agency:
Assembly / Auckland + FCB New Zealand / Auckland
Client:
Ministry of Education
Title:
Oat the Goat
Category:
Craft / Art Direction
Annual ID:
OS_IN19020G
Award:
2019 Interactive & Online Gold Pencil
Agency:
PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Gaming / Branded Games
Annual ID:
OS_IN19018G
Award:
2019 Interactive & Online Silver Pencil
Agency:
Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover
Client:
Burger King Corporation
Title:
Black Friday Whopper Shopper
Category:
Websites / E-Commerce
Annual ID:
OS_IN19005S
Award:
2019 Interactive & Online Silver Pencil
Agency:
Arts & Letters Creative Co. / Richmond
Client:
Google Chromebook
Title:
Game of Thrones White Walkers are Organizing
Category:
Craft / Writing
Annual ID:
OS_IN19022S
Award:
2019 Interactive & Online Silver Pencil
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
Whopper Neutrality
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19012S
Award:
2019 Interactive & Online Silver Pencil
Agency:
Wieden+Kennedy / São Paulo
Client:
Old Spice
Title:
The Endless Ad
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19013S
Award:
2019 Interactive & Online Silver Pencil
Agency:
FCB Inferno / London
Client:
Huawei
Title:
Story Sign
Category:
Innovation in Interactive
Annual ID:
OS_IN19025S
Award:
2019 Interactive & Online Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Websites
Annual ID:
OS_IN19003S
Award:
2019 Interactive & Online Silver Pencil
Agency:
Google Creative Lab / London
Client:
Google Arts and Culture
Title:
Draw to Art
Category:
Digital Experiential & Immersive / Interactive Installations
Annual ID:
OS_IN19016S
Award:
2019 Interactive & Online Bronze Pencil
Agency:
MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST
Client:
BEAU MONDE
Title:
BIHOR COUTURE
Category:
Websites / E-Commerce
Annual ID:
OS_IN19006B
Award:
2019 Interactive & Online Bronze Pencil
Agency:
Blink Digital / Mumbai
Client:
Amazon Echo
Title:
Alexa, Play My Song
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN19008B
Award:
2019 Interactive & Online Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Craft / Writing
Annual ID:
OS_IN19023B
Award:
2019 Interactive & Online Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19014B
Award:
2019 Interactive & Online Bronze Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Innovation in Interactive
Annual ID:
OS_IN19026B
Award:
2019 Interactive & Online Bronze Pencil
Agency:
PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Innovation in Interactive
Annual ID:
OS_IN19027B
Award:
2019 Interactive & Online Bronze Pencil
Agency:
FCB New Zealand / Auckland + Assembly / Auckland
Client:
Ministry of Education NZ
Title:
Oat the Goat
Category:
Online Video / Interactive Video
Annual ID:
OS_IN19010B
Award:
2019 Interactive & Online Bronze Pencil
Agency:
Jam3 / Toronto
Client:
adidas Originals
Title:
Unlock the Drop - ComplexCon
Category:
Digital Experiential & Immersive / Interactive Installations
Annual ID:
OS_IN19017B
Award:
2019 Interactive & Online Bronze Pencil
Agency:
Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco
Client:
Adobe
Title:
The Lost Typography of Bauhaus
Category:
Craft / Art Direction
Annual ID:
OS_IN19021B
Award:
2019 Interactive & Online Bronze Pencil
Agency:
CHE Proximity / Australia
Client:
carsales.com.au
Title:
AutoAds
Category:
Websites / Utility
Annual ID:
OS_IN19004B
Award:
2019 Interactive & Online Bronze Pencil
Agency:
INGO / Stockholm
Client:
Burger King
Title:
Craft a Western Whopper
Category:
Gaming / Branded Games
Annual ID:
OS_IN19019B
Award:
2019 Interactive & Online Merit Award
Agency:
CHE Proximity / Australia
Client:
carsales.com.au
Title:
AutoAds
Category:
Websites / E-Commerce
Annual ID:
OS_IN19037M
Award:
2019 Interactive & Online Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Cutters Studio / New York
Client:
Getty
Title:
Watermarks for Water
Category:
Websites / E-Commerce
Annual ID:
OS_IN19038M
Award:
2019 Interactive & Online Merit Award
Agency:
Proximity Paris / Boulogne Billancourt + Häagen-Dazs / Boulogne Billancourt
Client:
HÄAGEN-DAZS
Title:
EXTRÄA HD
Category:
Websites / E-Commerce
Annual ID:
OS_IN19039M
Award:
2019 Interactive & Online Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Bacardi
Title:
Live Moves
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN19040M
Award:
2019 Interactive & Online Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Reporters Without Borders
Title:
Billboards Beyond Borders
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN19041M
Award:
2019 Interactive & Online Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
BK Bot
Category:
Craft / Writing
Annual ID:
OS_IN19075M
Award:
2019 Interactive & Online Merit Award
Agency:
FCB New Zealand / Auckland + Assembly / Auckland
Client:
Ministry of Education NZ
Title:
Oat the Goat
Category:
Craft / Writing
Annual ID:
OS_IN19076M
Award:
2019 Interactive & Online Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
BK Bot
Category:
Online Video / Online-only Video - Campaign
Annual ID:
OS_IN19061M
Award:
2019 Interactive & Online Merit Award
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York
Client:
Thomson Reuters Corporation
Title:
Unboxing the Truth
Category:
Online Video / Online-only Video - Campaign
Annual ID:
OS_IN19062M
Award:
2019 Interactive & Online Merit Award
Agency:
Uber / San Francisco + &Co. / San Francisco + 40 Acres & A Mule / Brooklyn
Client:
Uber
Title:
Uber Presents Da Republic of Brooklyn
Category:
Online Video / Online-only Video - Campaign
Annual ID:
OS_IN19063M
Award:
2019 Interactive & Online Merit Award
Agency:
Leo Burnett Malaysia / Kuala Lumpur
Client:
Voice of The Children
Title:
The Anti-Bullying Bullying Videos
Category:
Online Video / Online-only Video - Campaign
Annual ID:
OS_IN19064M
Award:
2019 Interactive & Online Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati
Client:
Bahay Tuluyan Foundation Inc.
Title:
Disgusting Stories
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19050M
Award:
2019 Interactive & Online Merit Award
Agency:
Billie / New York + Whitehouse Post / New York + Carbon / New York + Wave Studios / New York
Client:
Billie
Title:
Project Body Hair
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19051M
Award:
2019 Interactive & Online Merit Award
Agency:
Ogilvy & Mather / Singapore + Outsider / London + Cut & Run / London + Jungle Studios / London
Client:
BRAC
Title:
Rohingya - Space on Earth
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19052M
Award:
2019 Interactive & Online Merit Award
Agency:
Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London
Client:
Erste Group Bank AG
Title:
First Christmas
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19053M
Award:
2019 Interactive & Online Merit Award
Agency:
Ponce / Buenos Aires + Agosto / Barcelona + FOX Networks Group Latin America / Buenos Aires
Client:
FOX Networks group Latin America
Title:
Who?
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19054M
Award:
2019 Interactive & Online Merit Award
Agency:
GREY / New York
Client:
Gillette (P&G)
Title:
Shaquem Griffin: Your Best Never Comes Easy
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19055M
Award:
2019 Interactive & Online Merit Award
Agency:
Energy BBDO / Chicago
Client:
Mars Inc.
Title:
Martin's Regret
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19056M
Award:
2019 Interactive & Online Merit Award
Agency:
Roc Nation / New York + VaynerMedia / New York
Client:
Roc Nation
Title:
NYTimes: Meek Mill: Prisoners Need A New Set Of Rights
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19057M
Award:
2019 Interactive & Online Merit Award
Agency:
Ogilvy / Chicago
Client:
The Chicago Sun-Times
Title:
Guns 101
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19058M
Award:
2019 Interactive & Online Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles
Client:
The Recording Academy
Title:
The Evolving Music Video starring Ella Mai
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19059M
Award:
2019 Interactive & Online Merit Award
Agency:
&Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen
Client:
VELUX
Title:
The Indoor Generation
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19060M
