The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Online Video / Online-only Video - Single
Your 2018 Wrapped Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Websites
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Gaming / Branded Games
My life as a NPC Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris Client: Ubisoft Category: Online Video / Online-only Video - Campaign
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Innovation in Interactive
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Online Video / Interactive Video
Greetings from the Blockchain Agency: Havas / New York + TD Ameritrade / Jersey City Client: TD Ameritrade Category: Online Advertising / Native Ads
Oat the Goat Agency: Assembly / Auckland + FCB New Zealand / Auckland Client: Ministry of Education Category: Craft / Art Direction
Black Friday Whopper Shopper Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover Client: Burger King Corporation Category: Websites / E-Commerce
Whopper Neutrality Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Online Video / Online-only Video - Single
The Endless Ad Agency: Wieden+Kennedy / São Paulo Client: Old Spice Category: Online Video / Online-only Video - Single
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Innovation in Interactive
Draw to Art Agency: Google Creative Lab / London Client: Google Arts and Culture Category: Digital Experiential & Immersive / Interactive Installations
Game of Thrones White Walkers are Organizing Agency: Arts & Letters Creative Co. / Richmond Client: Google Chromebook Category: Craft / Writing
BIHOR COUTURE Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST Client: BEAU MONDE Category: Websites / E-Commerce
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Online Video / Online-only Video - Single
Craft a Western Whopper Agency: INGO / Stockholm Client: Burger King Category: Gaming / Branded Games
AutoAds Agency: CHE Proximity / Australia Client: carsales.com.au Category: Websites / Utility
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Innovation in Interactive
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Innovation in Interactive
Unlock the Drop - ComplexCon Agency: Jam3 / Toronto Client: adidas Originals Category: Digital Experiential & Immersive / Interactive Installations
Oat the Goat Agency: FCB New Zealand / Auckland + Assembly / Auckland Client: Ministry of Education NZ Category: Online Video / Interactive Video
Alexa, Play My Song Agency: Blink Digital / Mumbai Client: Amazon Echo Category: Online Advertising / Native Ads
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Writing
The Lost Typography of Bauhaus Agency: Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco Client: Adobe Category: Craft / Art Direction
Honda - Magic Snow Globe Agency: RPA / Santa Monica + Psyop / Santa Monica + Q Dept. / Santa Monica Client: American Honda Motor Co., Inc. Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Carriberrie Agency: Isobar / Melbourne + RedDogs VR / Melbourne Client: Carriberrie Pty Ltd Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Tech Drive VR Agency: Critical Mass / Calgary Client: Nissan North America Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
AutoAds Agency: CHE Proximity / Australia Client: carsales.com.au Category: Websites / E-Commerce
Watermarks for Water Agency: FCB / Chicago + Lord + Thomas / Chicago + Cutters Studio / New York Client: Getty Category: Websites / E-Commerce
EXTRÄA HD Agency: Proximity Paris / Boulogne Billancourt + Häagen-Dazs / Boulogne Billancourt Client: HÄAGEN-DAZS Category: Websites / E-Commerce
Disgusting Stories Agency: TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati Client: Bahay Tuluyan Foundation Inc. Category: Online Video / Online-only Video - Single
Project Body Hair Agency: Billie / New York + Whitehouse Post / New York + Carbon / New York + Wave Studios / New York Client: Billie Category: Online Video / Online-only Video - Single
Rohingya - Space on Earth Agency: Ogilvy & Mather / Singapore + Outsider / London + Cut & Run / London + Jungle Studios / London Client: BRAC Category: Online Video / Online-only Video - Single
First Christmas Agency: Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London Client: Erste Group Bank AG Category: Online Video / Online-only Video - Single
Who? Agency: Ponce / Buenos Aires + Agosto / Barcelona + FOX Networks Group Latin America / Buenos Aires Client: FOX Networks group Latin America Category: Online Video / Online-only Video - Single
Shaquem Griffin: Your Best Never Comes Easy Agency: GREY / New York Client: Gillette (P&G) Category: Online Video / Online-only Video - Single
Martin's Regret Agency: Energy BBDO / Chicago Client: Mars Inc. Category: Online Video / Online-only Video - Single
NYTimes: Meek Mill: Prisoners Need A New Set Of Rights Agency: Roc Nation / New York + VaynerMedia / New York Client: Roc Nation Category: Online Video / Online-only Video - Single
Guns 101 Agency: Ogilvy / Chicago Client: The Chicago Sun-Times Category: Online Video / Online-only Video - Single
The Evolving Music Video starring Ella Mai Agency: TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles Client: The Recording Academy Category: Online Video / Online-only Video - Single
The Indoor Generation Agency: &Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen Client: VELUX Category: Online Video / Online-only Video - Single
BASIC® — MOVES. Agency: BASIC® / San Diego Client: BASIC® Category: Websites
#EvolveTheDefinition Agency: Observatory / Los Angeles + Exverus / Los Angeles + Use All Five / Marina Del Rey Client: Bonobos Category: Websites
Black Friday Whopper Shopper Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover Client: Burger King Corporation Category: Websites
Slumbr Campaign Agency: DDB Canada / Edmonton + Pink Buffalo Films / Vancouver + Wonderlust / Nova Scotia + DDB Canada / Vancouver Client: Emerald Health Therapeutics Category: Websites
BlindMeters Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon Client: OVK / PEVR (Parents of Road Victims) Category: Websites

2019 Interactive & Online Best of Discipline Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19001G

2019 Interactive & Online Gold Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19001G

2019 Interactive & Online Gold Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Online Video / Online-only Video - Single

OS_IN19011G

2019 Interactive & Online Gold Pencil

Spotify In-House / New York + Active Theory / Venice

Spotify

Your 2018 Wrapped

Websites

OS_IN19002G

2019 Interactive & Online Gold Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Gaming / Branded Games

OS_IN19018G

2019 Interactive & Online Gold Pencil

DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris

Ubisoft

My life as a NPC

Online Video / Online-only Video - Campaign

OS_IN19015G

2019 Interactive & Online Gold Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Innovation in Interactive

OS_IN19024G

2019 Interactive & Online Gold Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Online Video / Interactive Video

OS_IN19009G

2019 Interactive & Online Gold Pencil

Havas / New York + TD Ameritrade / Jersey City

TD Ameritrade

Greetings from the Blockchain

Online Advertising / Native Ads

OS_IN19007G

2019 Interactive & Online Gold Pencil

Assembly / Auckland + FCB New Zealand / Auckland

Ministry of Education

Oat the Goat

Craft / Art Direction

OS_IN19020G

2019 Interactive & Online Silver Pencil

Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover

Burger King Corporation

Black Friday Whopper Shopper

Websites / E-Commerce

OS_IN19005S

2019 Interactive & Online Silver Pencil

DAVID The Agency / Miami + Burger King / Miami

Burger King

Whopper Neutrality

Online Video / Online-only Video - Single

OS_IN19012S

2019 Interactive & Online Silver Pencil

Wieden+Kennedy / São Paulo

Old Spice

The Endless Ad

Online Video / Online-only Video - Single

OS_IN19013S

2019 Interactive & Online Silver Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Websites

OS_IN19003S

2019 Interactive & Online Silver Pencil

FCB Inferno / London

Huawei

Story Sign

Innovation in Interactive

OS_IN19025S

2019 Interactive & Online Silver Pencil

Google Creative Lab / London

Google Arts and Culture

Draw to Art

Digital Experiential & Immersive / Interactive Installations

OS_IN19016S

2019 Interactive & Online Silver Pencil

Arts & Letters Creative Co. / Richmond

Google Chromebook

Game of Thrones White Walkers are Organizing

Craft / Writing

OS_IN19022S

2019 Interactive & Online Bronze Pencil

MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST

BEAU MONDE

BIHOR COUTURE

Websites / E-Commerce

OS_IN19006B

2019 Interactive & Online Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Online Video / Online-only Video - Single

OS_IN19014B

2019 Interactive & Online Bronze Pencil

INGO / Stockholm

Burger King

Craft a Western Whopper

Gaming / Branded Games

OS_IN19019B

2019 Interactive & Online Bronze Pencil

CHE Proximity / Australia

carsales.com.au

AutoAds

Websites / Utility

OS_IN19004B

2019 Interactive & Online Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Innovation in Interactive

OS_IN19026B

2019 Interactive & Online Bronze Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Innovation in Interactive

OS_IN19027B

2019 Interactive & Online Bronze Pencil

Jam3 / Toronto

adidas Originals

Unlock the Drop - ComplexCon

Digital Experiential & Immersive / Interactive Installations

OS_IN19017B

2019 Interactive & Online Bronze Pencil

FCB New Zealand / Auckland + Assembly / Auckland

Ministry of Education NZ

Oat the Goat

Online Video / Interactive Video

OS_IN19010B

2019 Interactive & Online Bronze Pencil

Blink Digital / Mumbai

Amazon Echo

Alexa, Play My Song

Online Advertising / Native Ads

OS_IN19008B

2019 Interactive & Online Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Craft / Writing

OS_IN19023B

2019 Interactive & Online Bronze Pencil

Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco

Adobe

The Lost Typography of Bauhaus

Craft / Art Direction

OS_IN19021B

2019 Interactive & Online Merit Award

RPA / Santa Monica + Psyop / Santa Monica + Q Dept. / Santa Monica

American Honda Motor Co., Inc.

Honda - Magic Snow Globe

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19066M

2019 Interactive & Online Merit Award

Isobar / Melbourne + RedDogs VR / Melbourne

Carriberrie Pty Ltd

Carriberrie

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19067M

2019 Interactive & Online Merit Award

Critical Mass / Calgary

Nissan North America

Tech Drive VR

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19068M

2019 Interactive & Online Merit Award

CHE Proximity / Australia

carsales.com.au

AutoAds

Websites / E-Commerce

OS_IN19037M

2019 Interactive & Online Merit Award

FCB / Chicago + Lord + Thomas / Chicago + Cutters Studio / New York

Getty

Watermarks for Water

Websites / E-Commerce

OS_IN19038M

2019 Interactive & Online Merit Award

Proximity Paris / Boulogne Billancourt + Häagen-Dazs / Boulogne Billancourt

HÄAGEN-DAZS

EXTRÄA HD

Websites / E-Commerce

OS_IN19039M

2019 Interactive & Online Merit Award

TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati

Bahay Tuluyan Foundation Inc.

Disgusting Stories

Online Video / Online-only Video - Single

OS_IN19050M

2019 Interactive & Online Merit Award

Billie / New York + Whitehouse Post / New York + Carbon / New York + Wave Studios / New York

Billie

Project Body Hair

Online Video / Online-only Video - Single

OS_IN19051M

2019 Interactive & Online Merit Award

Ogilvy & Mather / Singapore + Outsider / London + Cut & Run / London + Jungle Studios / London

BRAC

Rohingya - Space on Earth

Online Video / Online-only Video - Single

OS_IN19052M

2019 Interactive & Online Merit Award

Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London

Erste Group Bank AG

First Christmas

Online Video / Online-only Video - Single

OS_IN19053M

2019 Interactive & Online Merit Award

Ponce / Buenos Aires + Agosto / Barcelona + FOX Networks Group Latin America / Buenos Aires

FOX Networks group Latin America

Who?

Online Video / Online-only Video - Single

OS_IN19054M

2019 Interactive & Online Merit Award

GREY / New York

Gillette (P&G)

Shaquem Griffin: Your Best Never Comes Easy

Online Video / Online-only Video - Single

OS_IN19055M

2019 Interactive & Online Merit Award

Energy BBDO / Chicago

Mars Inc.

Martin's Regret

Online Video / Online-only Video - Single

OS_IN19056M

2019 Interactive & Online Merit Award

Roc Nation / New York + VaynerMedia / New York

Roc Nation

NYTimes: Meek Mill: Prisoners Need A New Set Of Rights

Online Video / Online-only Video - Single

OS_IN19057M

2019 Interactive & Online Merit Award

Ogilvy / Chicago

The Chicago Sun-Times

Guns 101

Online Video / Online-only Video - Single

OS_IN19058M

2019 Interactive & Online Merit Award

TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles

The Recording Academy

The Evolving Music Video starring Ella Mai

Online Video / Online-only Video - Single

OS_IN19059M

2019 Interactive & Online Merit Award

&Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen

VELUX

The Indoor Generation

Online Video / Online-only Video - Single

OS_IN19060M

2019 Interactive & Online Merit Award

BASIC® / San Diego

BASIC®

BASIC® — MOVES.

Websites

OS_IN19028M

2019 Interactive & Online Merit Award

Observatory / Los Angeles + Exverus / Los Angeles + Use All Five / Marina Del Rey

Bonobos

#EvolveTheDefinition

Websites

OS_IN19029M

2019 Interactive & Online Merit Award

Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover

Burger King Corporation

Black Friday Whopper Shopper

Websites

OS_IN19030M

2019 Interactive & Online Merit Award

DDB Canada / Edmonton + Pink Buffalo Films / Vancouver + Wonderlust / Nova Scotia + DDB Canada / Vancouver

Emerald Health Therapeutics

Slumbr Campaign

Websites

OS_IN19031M

2019 Interactive & Online Merit Award

Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon

OVK / PEVR (Parents of Road Victims)

BlindMeters

Websites

OS_IN19032M

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