The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaign
Westworld: The Maze Agency: 360i / New York Client: HBO Category: Craft - Visual & Audio Craft / Sound
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Digital Design
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
The Truth Is Worth It Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Online Films & Video / Varying Length Campaign
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Live Events
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Social Engagement / Community Building
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Out-of-Home / Billboards & Transit - Single
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaign
Viva La Vulva Agency: AMV BBDO / London Client: Essity Category: Branded Content
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York Client: Adidas Category: Physical Items
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Digital Product
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Influencer Marketing / Single Channel
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Creative Effectiveness / Single Country or Region
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Innovation in Radio & Audio
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Craft - Writing / Single
Christmas by John Lewis & Partners Agency: John Lewis & Partners / London + adam&eveDDB / London Client: John Lewis & Partners Category: Penta Pencil
The Truth Is Worth It Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: CMO Pencil
Save our Species Agency: BETC / Paris Client: Lacoste Category: Green Pencil
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Craft / Art Direction
Westworld: The Maze Agency: 360i / New York Client: HBO Category: Craft - Visual & Audio Craft / Sound
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Innovation in Interactive
PRIDE JERSEY Agency: TBWA\HAKUHODO Inc. / Tokyo Client: AIG Category: Innovation in Design
Dot Mini. The First Smart Media Device for the Visually Impaired. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Innovation in Design
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Innovation in Print & Outdoor
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Digital Design
Your 2018 Wrapped Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Digital Design
Welcome Home Agency: MJZ / Los Angeles + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
The Boy & The Piano Agency: John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London Client: John Lewis & Partners Category: Online Films & Video / Long Form - Single
The Truth Is Worth It: Perseverance Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Online Films & Video / Long Form - Single
The Truth Is Worth It: Resolve Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Online Films & Video / Long Form - Single
The Truth Is Worth It: Fearlessness Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Online Films & Video / Long Form - Single
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Creative Effectiveness
Fearless Girl Agency: McCann / New York Client: State Street Global Advisors Category: Creative Effectiveness
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Online Video / Interactive Video
BBC Two Rebrand Agency: Superunion / London + BBC Creative / London Client: BBC Two Category: Moving Image / Series
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
One Art Agency: VMLY&R / Dubai Client: Interreligious Council in Bosnia & Herzegovina Category: Craft / Art Direction
72POSTERS for school teams participating in the high school sumo tournament Agency: DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Custom Content
First Christmas Agency: Passion Animation Studios / London + Jung von Matt/Donau / Vienna + Mcasso / London + UNIT / London Client: Erste Group Bank AG Category: Craft - Animation / Single
The Paralympic Network Agency: BBDO / Toronto Client: Canadian Paralympic Committee Category: Livestream
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Audio
webeefin? Agency: VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York Client: Wendy's Category: Audio
SAVOR SAVER Agency: Ogilvy Colombia / Bogotá Client: MINISTERIO DE SALUD PUBLICA DE ECUADOR Category: Physical Product

2019 Integrated Best of Show Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Integrated Campaign

OS_IG19001G

2019 Digital Craft Best of Discipline Pencil

360i / New York

HBO

Westworld: The Maze

Craft - Visual & Audio Craft / Sound

OS_DC19001G

2019 Design Best of Discipline Pencil

Mother / New York

The New York Public Library

Insta Novels

Digital Design

OS_DE19001G

2019 Mobile Best of Discipline Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Use of Technology

OS_MO19001G

2019 Film Best of Discipline Pencil

Droga5 / New York + Furlined / Los Angeles

The New York Times

The Truth Is Worth It

Online Films & Video / Varying Length Campaign

OS_FI19001G

2019 Branded Entertainment Best of Discipline Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Live Events

OS_BE19001G

2019 Interactive & Online Best of Discipline Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19001G

2019 Social Media Best of Discipline Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Social Engagement / Community Building

OS_SM19001G

2019 Print & Outdoor Best of Discipline Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Out-of-Home / Billboards & Transit - Single

OS_PO19001G

2019 Integrated Best of Discipline Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Integrated Campaign

OS_IG19001G

2019 Health, Wellness & Pharma Best of Discipline Pencil

AMV BBDO / London

Essity

Viva La Vulva

Branded Content

OS_HW19001G

2019 Public Relations Best of Discipline Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Media Relations

OS_PR19001G

2019 Direct Marketing Best of Discipline Pencil

TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York

Adidas

Billie Jean King Your Shoes

Physical Items

OS_DI19001G

2019 Intellectual Property Best of Discipline Pencil

FCB Inferno / London

Huawei

Story Sign

Digital Product

OS_IP19001G

2019 Social Influencer Marketing Best of Discipline Pencil

The Cybersmile Foundation / London + adam&eveDDB / London

The Cybersmile Foundation

#TrollingIsUgly

Influencer Marketing / Single Channel

OS_SI19001G

2019 Experiential & Immersive Best of Discipline Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Use of Technology

OS_EX19001G

2019 Creative Effectiveness Best of Discipline Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Creative Effectiveness / Single Country or Region

OS_CE19001G

2019 Radio & Audio Best of Discipline Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Innovation in Radio & Audio

OS_RA19001G

2019 Creative Use of Data Best of Discipline Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Creative Use of Data / Real-Time

OS_CU19001G

2019 Moving Image Craft Best of Discipline Pencil

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Craft - Writing / Single

OS_MI19001G

2019 Penta Pencil Penta Pencil

John Lewis & Partners / London + adam&eveDDB / London

John Lewis & Partners

Christmas by John Lewis & Partners

Penta Pencil

OS_PP19001P

2019 CMO Pencil CMO Pencil

Droga5 / New York + Furlined / Los Angeles

The New York Times

The Truth Is Worth It

CMO Pencil

OS_CM19001G

2019 Green Pencil Green Pencil

BETC / Paris

Lacoste

Save our Species

Green Pencil

OS_GP19001E

2019 Mobile Gold Pencil

Mother / New York

The New York Public Library

Insta Novels

Craft / Art Direction

OS_MO19018G

2019 Digital Craft Gold Pencil

360i / New York

HBO

Westworld: The Maze

Craft - Visual & Audio Craft / Sound

OS_DC19001G

2019 Interactive & Online Gold Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Innovation in Interactive

OS_IN19024G

2019 Design Gold Pencil

TBWA\HAKUHODO Inc. / Tokyo

AIG

PRIDE JERSEY

Innovation in Design

OS_DE19073G

2019 Design Gold Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Mini. The First Smart Media Device for the Visually Impaired.

Innovation in Design

OS_DE19074G

2019 Print & Outdoor Gold Pencil

Africa / Sao Paulo

AB Inbev/Budweiser

TagWords

Innovation in Print & Outdoor

OS_PO19057G

2019 Design Gold Pencil

Mother / New York

The New York Public Library

Insta Novels

Digital Design

OS_DE19001G

2019 Design Gold Pencil

Spotify In-House / New York + Active Theory / Venice

Spotify

Your 2018 Wrapped

Digital Design

OS_DE19048G

2019 Film Gold Pencil

MJZ / Los Angeles + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Welcome Home

Online Films & Video / Long Form - Single

OS_FI19017G

2019 Film Gold Pencil

John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London

John Lewis & Partners

The Boy & The Piano

Online Films & Video / Long Form - Single

OS_FI19018G

2019 Film Gold Pencil

Droga5 / New York + Furlined / Los Angeles

The New York Times

The Truth Is Worth It: Perseverance

Online Films & Video / Long Form - Single

OS_FI19019G

2019 Film Gold Pencil

Droga5 / New York + Furlined / Los Angeles

The New York Times

The Truth Is Worth It: Resolve

Online Films & Video / Long Form - Single

OS_FI19020G

2019 Film Gold Pencil

Droga5 / New York + Furlined / Los Angeles

The New York Times

The Truth Is Worth It: Fearlessness

Online Films & Video / Long Form - Single

OS_FI19021G

2019 Creative Effectiveness Gold Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Creative Effectiveness

OS_CE19002G

2019 Creative Effectiveness Gold Pencil

McCann / New York

State Street Global Advisors

Fearless Girl

Creative Effectiveness

OS_CE19003G

2019 Interactive & Online Gold Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Online Video / Interactive Video

OS_IN19009G

2019 Design Gold Pencil

Superunion / London + BBC Creative / London

BBC Two

BBC Two Rebrand

Moving Image / Series

OS_DE19058G

2019 Mobile Gold Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Use of Technology

OS_MO19001G

2019 Mobile Gold Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Use of Technology

OS_MO19013G

2019 Print & Outdoor Gold Pencil

VMLY&R / Dubai

Interreligious Council in Bosnia & Herzegovina

One Art

Craft / Art Direction

OS_PO19041G

2019 Print & Outdoor Gold Pencil

DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo

THE HOKKOKU SHIMBUN

72POSTERS for school teams participating in the high school sumo tournament

Craft / Art Direction

OS_PO19042G

2019 Radio & Audio Gold Pencil

McCann / New York

MGM Resorts International

Universal Love Songs

Custom Content

OS_RA19007G

2019 Moving Image Craft Gold Pencil

Passion Animation Studios / London + Jung von Matt/Donau / Vienna + Mcasso / London + UNIT / London

Erste Group Bank AG

First Christmas

Craft - Animation / Single

OS_MI19030G

2019 Social Media Gold Pencil

BBDO / Toronto

Canadian Paralympic Committee

The Paralympic Network

Livestream

OS_SM19012G

2019 Branded Entertainment Gold Pencil

McCann / New York

MGM Resorts International

Universal Love Songs

Audio

OS_BE19024G

2019 Branded Entertainment Gold Pencil

VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York

Wendy's

webeefin?

Audio

OS_BE19025G

2019 Intellectual Property Gold Pencil

Ogilvy Colombia / Bogotá

MINISTERIO DE SALUD PUBLICA DE ECUADOR

SAVOR SAVER

Physical Product

OS_IP19002G

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