The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaigns / Integrated Branding
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York Client: Adidas Category: Physical Items
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Live Events
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Branded Content
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Digital Design
Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Craft - Writing / Single
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Out-of-Home / Billboards & Transit - Single
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Innovation in Radio & Audio
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Creative Effectiveness / Single Country or Region
Westworld: The Maze Agency: 360i / New York Client: HBO Category: Craft - Visual & Audio Craft / Sound
The Truth Is Worth It Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Online Films & Video / Varying Length Campaign
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Influencer Marketing / Single Channel
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Digital Product
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Social Engagement / Community Building
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Live Events
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Experiential / Live Events
The Fake News Stand Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Experiential / Live Events
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Experiential / Live Events
Corruption Detector Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Craft - Web UX / UI / User Experience
Your 2018 Wrapped Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Craft - Web UX / UI / User Experience
The Land of Free Press Agency: Helsingin Sanomat / Helsinki + TBWA\ / Helsinki Client: Helsingin Sanomat Category: Out of Home / Billboards & Transit
Narcos The Censor’s Cut Agency: J.WALTER THOMPSON / BANGKOK + DENTSU X PTE LTD. / BANGKOK + THIS IS IT CO., LTD. / BANGKOK + Cinesound Co., Ltd. / BANGKOK Client: Netflix Category: Out of Home / Billboards & Transit
Stop Traffick Agency: BBDO / Atlanta Client: Street Grace Category: Out of Home / Billboards & Transit
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Data Visualization / Static or Dynamic
DustSee Agency: Cheil Worldwide / Seoul + IM FINE / Seoul + Someday Spring / Seoul Client: Seoul Metropolitan Government / Hope Bridge Category: Data Visualization / Static or Dynamic
Outrider Bomb Blast Agency: Bluecadet / Philadelphia Client: Outrider Foundation Category: Data Visualization / Static or Dynamic
The Truth Is Worth It Agency: Droga5 / New York + Wave Studios / New York + Furlined / Los Angeles Client: The New York Times Category: Craft - Sound Design / Campaign
Deadpool 2 opening titles Agency: Method Studios / New York + 20th Century Fox / Los Angeles Client: 20th Century Fox Category: Craft - Title Sequences / Title Sequences
Save our Species Agency: BETC / Paris Client: Lacoste Category: Physical Items
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Physical Items
The Fake News Stand Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Physical Items
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Extended Campaign - Posters & Out of Home
One Art Agency: VMLY&R / Dubai Client: Interreligious Council of Bosnia & Herzegovina Category: Extended Campaign - Posters & Out of Home
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton Client: Nike Category: Extended Campaign - Posters & Out of Home
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Editorial / Digital Publications
Hermeto - Made of Music Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Editorial / Digital Publications
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Experiential / Environmental / Outdoor Spaces
Game of GO Agency: Wieden+Kennedy / Portland + MediaMonks / Hilversum Client: Nike Category: Experiential / Environmental / Outdoor Spaces
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Craft - Mobile UX / UI / User Experience
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Public Relations
The Tiniest Listing Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Public Relations
Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Public Relations
The Most Vicious Cycle Agency: McCann / New York Client: March for Our Lives Category: Public Relations
We Rise Agency: BBDO / Toronto Client: Right To Play Category: Craft - Cinematography / Campaign
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Out-of-Home / Dynamic Billboards & Transit

2019 Integrated Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Integrated Campaigns / Integrated Branding

OS_IG19001G

2019 Direct Marketing Gold Pencil

TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York

Adidas

Billie Jean King Your Shoes

Physical Items

OS_DI19001G

2019 Public Relations Gold Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Media Relations

OS_PR19001G

2019 Branded Entertainment Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Live Events

OS_BE19001G

2019 Experiential & Immersive Gold Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Use of Technology

OS_EX19001G

2019 Health, Wellness & Pharma Gold Pencil

AMVBBDO / London

Essity

Viva La Vulva

Branded Content

OS_HW19001G

2019 Mobile Gold Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Use of Technology

OS_MO19001G

2019 Design Gold Pencil

Mother / New York

The New York Public Library

Insta Novels

Digital Design

OS_DE19001G

2019 Moving Image Craft Gold Pencil

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Craft - Writing / Single

OS_MI19001G

2019 Print & Outdoor Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Out-of-Home / Billboards & Transit - Single

OS_PO19001G

2019 Radio & Audio Gold Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Innovation in Radio & Audio

OS_RA19001G

2019 Creative Effectiveness Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Creative Effectiveness / Single Country or Region

OS_CE19001G

2019 Digital Craft Gold Pencil

360i / New York

HBO

Westworld: The Maze

Craft - Visual & Audio Craft / Sound

OS_DC19001G

2019 Film Gold Pencil

Droga5 / New York + Furlined / Los Angeles

The New York Times

The Truth Is Worth It

Online Films & Video / Varying Length Campaign

OS_FI19001G

2019 Social Influencer Marketing Gold Pencil

The Cybersmile Foundation / London + adam&eveDDB / London

The Cybersmile Foundation

#TrollingIsUgly

Influencer Marketing / Single Channel

OS_SI19001G

2019 Creative Use of Data Gold Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Creative Use of Data / Real-Time

OS_CU19001G

2019 Interactive & Online Gold Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19001G

2019 Intellectual Property Gold Pencil

FCB Inferno / London

Huawei

Story Sign

Digital Product

OS_IP19001G

2019 Social Media Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Social Engagement / Community Building

OS_SM19001G

2019 Direct Marketing Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Live Events

OS_DI19011G

2019 Direct Marketing Silver Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Adidas

Billie Jean King Your Shoes

Experiential / Live Events

OS_DI19012S

2019 Direct Marketing Silver Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Columbia Journalism Review

The Fake News Stand

Experiential / Live Events

OS_DI19013S

2019 Direct Marketing Bronze Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Experiential / Live Events

OS_DI19014B

2019 Digital Craft Gold Pencil

Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM

Reclame Aqui

Corruption Detector

Craft - Web UX / UI / User Experience

OS_DC19002G

2019 Digital Craft Gold Pencil

Spotify In-House / New York + Active Theory / Venice

Spotify

Your 2018 Wrapped

Craft - Web UX / UI / User Experience

OS_DC19003G

2019 Direct Marketing Bronze Pencil

Helsingin Sanomat / Helsinki + TBWA\ / Helsinki

Helsingin Sanomat

The Land of Free Press

Out of Home / Billboards & Transit

OS_DI19006B

2019 Direct Marketing Bronze Pencil

J.WALTER THOMPSON / BANGKOK + DENTSU X PTE LTD. / BANGKOK + THIS IS IT CO., LTD. / BANGKOK + Cinesound Co., Ltd. / BANGKOK

Netflix

Narcos The Censor’s Cut

Out of Home / Billboards & Transit

OS_DI19007B

2019 Direct Marketing Bronze Pencil

BBDO / Atlanta

Street Grace

Stop Traffick

Out of Home / Billboards & Transit

OS_DI19008B

2019 Design Gold Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Data Visualization / Static or Dynamic

OS_DE19045G

2019 Design Silver Pencil

Cheil Worldwide / Seoul + IM FINE / Seoul + Someday Spring / Seoul

Seoul Metropolitan Government / Hope Bridge

DustSee

Data Visualization / Static or Dynamic

OS_DE19046S

2019 Design Bronze Pencil

Bluecadet / Philadelphia

Outrider Foundation

Outrider Bomb Blast

Data Visualization / Static or Dynamic

OS_DE19047B

2019 Moving Image Craft Gold Pencil

Droga5 / New York + Wave Studios / New York + Furlined / Los Angeles

The New York Times

The Truth Is Worth It

Craft - Sound Design / Campaign

OS_MI19040G

2019 Moving Image Craft Silver Pencil

Method Studios / New York + 20th Century Fox / Los Angeles

20th Century Fox

Deadpool 2 opening titles

Craft - Title Sequences / Title Sequences

OS_MI19034S

2019 Direct Marketing Gold Pencil

BETC / Paris

Lacoste

Save our Species

Physical Items

OS_DI19002G

2019 Direct Marketing Gold Pencil

McCann / New York + March For Our Lives / Florida

March for Our Lives

Price On Our Lives

Physical Items

OS_DI19003G

2019 Direct Marketing Silver Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Columbia Journalism Review

The Fake News Stand

Physical Items

OS_DI19004S

2019 Print & Outdoor Gold Pencil

Africa / Sao Paulo

AB Inbev/Budweiser

TagWords

Extended Campaign - Posters & Out of Home

OS_PO19038G

2019 Print & Outdoor Bronze Pencil

VMLY&R / Dubai

Interreligious Council of Bosnia & Herzegovina

One Art

Extended Campaign - Posters & Out of Home

OS_PO19039B

2019 Print & Outdoor Bronze Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Extended Campaign - Posters & Out of Home

OS_PO19040B

2019 Design Silver Pencil

Mother / New York

The New York Public Library

Insta Novels

Editorial / Digital Publications

OS_DE19020S

2019 Design Bronze Pencil

Africa / Sao Paulo

AB Inbev/Budweiser

Hermeto - Made of Music

Editorial / Digital Publications

OS_DE19021B

2019 Design Silver Pencil

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Experiential / Environmental / Outdoor Spaces

OS_DE19054S

2019 Design Bronze Pencil

Wieden+Kennedy / Portland + MediaMonks / Hilversum

Nike

Game of GO

Experiential / Environmental / Outdoor Spaces

OS_DE19055B

2019 Digital Craft Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Craft - Mobile UX / UI / User Experience

OS_DC19005B

2019 Health, Wellness & Pharma Gold Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Public Relations

OS_HW19020G

2019 Health, Wellness & Pharma Gold Pencil

Ogilvy / Chicago

Cook County Hospital

The Tiniest Listing

Public Relations

OS_HW19021G

2019 Health, Wellness & Pharma Silver Pencil

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Public Relations

OS_HW19022S

2019 Health, Wellness & Pharma Silver Pencil

McCann / New York

March for Our Lives

The Most Vicious Cycle

Public Relations

OS_HW19023S

2019 Moving Image Craft Gold Pencil

BBDO / Toronto

Right To Play

We Rise

Craft - Cinematography / Campaign

OS_MI19029G

2019 Print & Outdoor Gold Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Out-of-Home / Dynamic Billboards & Transit

OS_PO19030G

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