The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1994 One Show - Advertising

Agency The Richards Group / Dallas

Client Motel 6


Consumer Radio / Consumer Radio: Single

Annual ID


1994 Awards



Production Company

Real to Reel


Mike Renfro

Agency Producer

Harvey Lewis
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