The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Branded Entertainment

Basketball Disciple (Kobe Mentu)

Agency Wieden + Kennedy Shanghai / Shanghai

Client Nike China


Television / Unscripted series

Annual ID


2008 Awards

Total Points: 15

Silver Pencil


Production Company

Art Director

Justin Hays


Achilles Li

Creative Director

Frank Hahn
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