The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Branded Entertainment

The Key to Reserva

Agency JWT Spain / Barcelona

Client Freixenet


Film / Theatrical releases

Annual ID


2008 Awards

Total Points: 25

Gold Pencil


Production Company

RSA Films


Ted Griffin

Creative Director

Alex Martínez
Carles Puig


Martin Scorsese

Music / Sound

Bernard Herrmann
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