The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Branded Entertainment

Happiness Factory

Agency Shift Control Media / Greenwich

Client Coca-Cola


Gaming / Online gaming

Annual ID


2008 Awards

Total Points: 15

Silver Pencil


Production Company

Shift Control Media

Creative Director

Lars Bastholm
Jerome Austria


Matt Wolf
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