The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Branded Entertainment

Xbox Halo 3

Agency McCann Erickson / New York

Client US Army & Xbox


Gaming / Online gaming

Annual ID


2008 Awards

Total Points: 10

Bronze Pencil



Rob Pihl

Creative Director

Michael Jacobs

Account Executive

Marisa Dougherty
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