The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Branded Entertainment

adidas - THE ROOK - Campaign

Agency Ogilvy Shnghai / Shanghai

Client adidas


Online Branded Entertainment / Online videos, movies, webisodes or podcasts

Annual ID


2008 Awards

Total Points: 5



Production Company

Menfoud Electronic Art

Art Director

Kelly Woh
Johan Vakidis

Creative Director

Johan Vakidis
Gunnar Menzel
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