The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Branded Entertainment

Hammer & Coop

Agency Butler, Shine, Stern & Partners / Sausalito

Client MINI


Online Branded Entertainment / Online videos, movies, webisodes or podcasts

Annual ID


2008 Awards

Total Points: 10

Bronze Pencil


Production Company

Moxie Pictures

Art Director

Will Dean
Jay Lorenzini

Creative Director

John Butler
Mike Shine


Todd Phillips

Music / Sound

Tree Adams
Teddy Shapiro
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