The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Branded Entertainment

Big Mac Chant

Agency OMD / New York

Client McDonald's

Category

Music / Integration of a brand in a music environment

Annual ID

08064E

2008 Awards

Total Points: 5

Merit

Credits

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