The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Branded Entertainment

Year Zero Alternate Reality Game

Agency 42 Entertainment / Pasadena

Client NIN


Music / Integration of a brand in a music environment

Annual ID


2008 Awards

Total Points: 15



Production Company

42 Entertainment
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