The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Branded Entertainment

IN AN ABSOLUT WORLD - WEEK

Agency TBWA\ Germany / Berlin

Client MaxXium Germany - ABSOLUT VODKA

Category

Events and Installations / Creative positioning of a brand outside traditional or online media

Annual ID

08074E

2008 Awards

Total Points: 5

Merit

Credits

Production Company

K-MB Kamps Markenberatung

Art Director

Jaime Mandelbaum
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