The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2002 One Show - Advertising

The Hire - Powder Keg, Star, The Follow

Agency Fallon / Minneapolis

Client BMW North America


Exceptional Innovation in Marketing / Innovative Marketing: Single

Annual ID


2002 Awards

Total Points: 75

Best of Show


Production Company

Anonymous Content

Art Director

David Carter


Joe Sweet

Agency Producer

Robyn Boardman
Robert Van de Weteringe Buys


Mark LaFavor Pictures
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