The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2009 One Show - Advertising

VOLKSWAGEN CUSTOMIZED TRUCKS (FRUIT BOX)

Agency AlmapBBDO / São Paulo

Client VOLKSWAGEN

Category

Trade / Full Page or Spread - Single

Annual ID

09192A

2009 Awards

Total Points: 5

Merit

Credits

Photographer

Hugo Treu

Creative Director

Luiz Sanches
Dulcidio Caldeira
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