The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2009 One Show - Advertising

Unbox the Box

Agency BBH / London

Client Audi UK


Consumer Television / Over :30 - Single - max. :90

Annual ID


2009 Awards

Total Points: 5



Production Company

Passion Pictures
1st Avenue Machine

Art Director

Maja Fernqvist


Joakim Saul

Creative Director

Kevin Stark
Nick Kidney

Agency Producer

Olly Chapman
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