The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2002 One Show - Advertising

Beautiful Day, Deer Crossing, Rain Rain Go Away

Agency Arnold Worldwide / Boston

Client Volkswagen of America


Consumer Radio / Consumer Radio: Campaign

Annual ID


2002 Awards

Total Points: 15



Production Company

Bart Better Radio


Joe Fallon

Agency Producer

Elisha Goldstein

Creative Director

Ron Lawner
Alan Pafenbach

Account Executive

Rebecca MacQuarrie
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