The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2002 One Show - Advertising

Frank, Phrase, Thong

Agency Goodby Silverstein & Partners / San Francisco

Client Anheuser-Busch


Consumer Radio / Consumer Radio: Campaign

Annual ID


2002 Awards

Total Points: 5



Production Company

Crescendo Studios

Creative Director

Jeffrey Goodby
Rich Silverstein

Agency Producer

Jennie Lindstrom
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