The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2009 One Show - Advertising

There Can Only Be One

Agency Goodby Silverstein and Partners / San Francisco

Client National Basketball Association/ABC/ESPN/TNT


Consumer Television / :30/:25 - Campaign

Annual ID


2009 Awards

Total Points: 15

Silver Pencil



Goodby, Silverstein & Partners

Production Company

Bob Industries



Agency Producer

Tod Puckett
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