The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2002 One Show - Advertising

Icee Perfect, Snack Flip, Bathroom Key, Tow In

Agency Wieden+Kennedy / New York

Client ESPN - Summer X Games


Exceptional Innovation in Marketing / Innovative Marketing: Single

Annual ID


2002 Awards

Total Points: 5



Production Company

Production League of America

Art Director

Matt Stein
Linda Knight

Creative Director

Ty Montague
Amy Nicholson


Evan Bernard


James Jajac


Jake Chessumsum

Agency Producer

Chris Noble
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