The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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2004 One Show - Advertising

50 years

Agency AlmapBBDO Comunicacoes Ltda / São Paulo

Client Volkswagen

Category

Newspaper / Newspaper Over 600 Lines: Single

Annual ID

04003A

2004 Awards

Total Points: 10

Bronze

Credits

Art Director

Luiz Sanches
Giba Lages

Creative Director

Marcello Serpa

Photographer

Claus Stelfelld
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