The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2009 One Show - Advertising

Help the Honey Bees

Agency Goodby Silverstein and Partners / San Francisco

Client Haagen-Dazs


Innovation in Advertising & Marketing / Single

Annual ID


2009 Awards

Total Points: 25



Production Company

Psyop (Broadcast)
Unit9 (Interactive)
Bob Industries (Viral)

Creative Director

Margaret Johnson
Jim Elliott


Cris Logan

Agency Producer

Hilary Coate (Broadcast)
James Horner (Viral)
Jenny Taich (Print)
Kelsie Van Deman (Interactive)
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