The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2009 One Show - Advertising

There Can Only Be One - Integrated Effort

Agency Goodby Silverstein and Partners / San Francisco

Client National Basketball Association/ABC/ESPN/TNT

Category

Innovation in Advertising & Marketing / Campaign

Annual ID

09451G

2009 Awards

Total Points: 5

Merit

Credits

Agency

Goodby, Silverstein & Partners

Production Company

Bob Industries

Director

Dayton/Faris

Agency Producer

Suzee Barabee (Print)
Hillary Talltree (Interactive)
Tod Puckett (Broadcast)
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