The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2009 One Show - Advertising

Help the Honey Bees

Agency Goodby, Silverstein and Partners / San Francisco

Client Haagen Dazs


Integrated Branding / Integrated Branding Campaign

Annual ID


2009 Awards

Total Points: 25

Gold Pencil


Production Company

Psyop [Opera]
Bob Industries [Krumpin' and Disco]

Creative Director

Jim Elliott
Margaret Johnson


Cris Logan

Agency Producer

James Horner
Hilary Coate

Content Strategist

Stephanie Charlebois
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