The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2009 One Show - Advertising

The Best Job in the World

Agency CumminsNitro Brisbane / South Brisbane

Client Tourism Queensland


Integrated Branding / Integrated Branding Campaign

Annual ID


2009 Awards

Total Points: 75

Best of Show
Gold Pencil



Darren McColl

Creative Director

Nancy Hartley
James Burchill
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