The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2009 One Show - Advertising

Doghouse

Agency Saatchi & Saatchi New York / New York

Client JCPenney

Category

Integrated Branding / Integrated Branding Campaign

Annual ID

09468G

2009 Awards

Total Points: 5

Merit

Credits

Production Company

Hungry Man

Art Director

Jason Musante

Writer

Josh Rubin

Agency Producer

Kwame Taylor-Hayford
John Doris
John Swartz

Director

Bryan Buckley

Creative Director

Gerry Graf
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