The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2009 One Show - Advertising

Team Dry 'Tokyo Blitz'

Agency Clemenger BBDO Melbourne / Melbourne

Client Foster's Group: Carlton Dry


Branded Content / Single

Annual ID


2009 Awards

Total Points: 5



Production Company

Curious Films

Creative Director

James McGrath
Ant Keogh


Miki Magasiva

Agency Producer

Sevda Cemo
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