The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Collateral Design / Posters - Single
Annual ID
09138D
About the Work
Brief
A poster, that communicates that CITROÀN offers navigating headlights as standard in many CITROÀN models.
Solution
In this case, the technical feature really comes out of the brand ñ in the truest sense of the word. Because if you have a closer look at the CITROÀN logo the benefit of the Cornering lights is just inside.
Target group
All drivers.
A poster, that communicates that CITROÀN offers navigating headlights as standard in many CITROÀN models.
Solution
In this case, the technical feature really comes out of the brand ñ in the truest sense of the word. Because if you have a closer look at the CITROÀN logo the benefit of the Cornering lights is just inside.
Target group
All drivers.
2009 Awards
Total Points: 5
Merit
Credits
Art Director
Ingmar Krannich
Creative Director
Felix Glauner
Martin Breuer
Martin Venn
Designer
Siegfried Diersch
Writer
Heiner Krauss
Related Awards
