The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2009 One Show - Interactive

Why So Serious? The Dark Knight Alternate Reality Game

Agency 42 Entertainment / Pasadena

Client Warner Bros Worldwide Marketing


Integrated Branding Campaign / Interactive Only

Annual ID


2009 Awards

Total Points: 10

Bronze Pencil



42 Entertainment

Production Company

Robert Fagan
Carolyn Kovacs


Gary Rosen

Creative Director

Alex Lieu


Alex Lieu

Information Architect

George Cook

Agency Producer

Susan Bonds

Digital Artist / Multimedia

Nik Piscitello
Mario Quezada
Chris May
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