The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2009 One Show - Interactive

VW Das Auto/What The People Want - Max Rollout

Agency Crispin Porter + Bogusky / Boulder

Client Volkswagen of America


Integrated Branding Campaign / Interactive and Non-Interactive

Annual ID


2009 Awards

Total Points: 5



Production Company

The Directors Bureau


Roman Coppola

Information Architect

Matt Walsh

Agency Producer

David Rolfe
Matt Bonin
Winston Binch
Paul Aaron
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