The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Branded Entertainment

Chase

Agency Wieden + Kennedy Shanghai / Shanghai

Client Nike China

Category

Television / Unscripted series

Annual ID

10003E

2010 Awards

Total Points: 10

Bronze

Credits

Production Company

Wieden + Kennedy Shanghai

Agency Producer

James Li
Alex Soh
Denise Phua
Kerli Teo

Designer

Howl Lee

Director

Feng Liu

Editor

Feng Liu

Creative Director

Conan Wang
Feng Liu
Nick Cohen

Music & Sound

Bigbang Fuzz
Di Wang
Mingyu Chen
Bo Wang
Wen Wang
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