The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Branded Entertainment


Agency Wieden + Kennedy Shanghai / Shanghai

Client Nike China


Television / Unscripted series

Annual ID


2010 Awards

Total Points: 10

Bronze Pencil


Production Company

Wieden + Kennedy Shanghai

Creative Director

Conan Wang
Feng Liu
Nick Cohen


Howl Lee


Feng Liu


Feng Liu

Agency Producer

James Li
Alex Soh
Denise Phua
Kerli Teo

Music / Sound

Bigbang Fuzz
Di Wang
Mingyu Chen
Bo Wang
Wen Wang
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