The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Branded Entertainment

How Sweet The Sound

Agency / New York

Client Verizon


Television / Specials or one-time screening

Annual ID


2010 Awards

Total Points: 5



Production Company

Radical Media

Agency Producer

Terrence Stewart
John Dukakis


Joshua Pearson
Brett Mason


Amy Goldwert Eskridge

Creative Director

Andy Mendelsohn

Executive Producer

Sidney Beaumont
Bob Friedman
Justin Wilkes
Jon Kamen
Frank Scherma
Dana Locatell
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