The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Branded Entertainment

Y'all vs Us

Agency Young & Rubicam / New York

Client Cellular South


Television / Specials or one-time screening

Annual ID


2010 Awards

Total Points: 15

Silver Pencil


Production Company

LDM Entertainment
Moxie Pictures

Art Director

David Canning


Cooper Smith


Robert Fernandez

Agency Producer

Kimberly Cross

Music / Sound

Eric David Johnson
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