The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Branded Entertainment

'Country Australia Border Security - Nothing Soft Gets In'

Agency Saatchi & Saatchi / Sydney

Client Toyota Motor Corporation Australia

Category

Television / Specials or one-time screening

Annual ID

10009E

2010 Awards

Total Points: 10

Bronze

Credits

Production Company

Prodigy Films

Art Director

Vince Lagana

Writer

Steve Jackson

Agency Producer

Kate Whitfield

Director

Tim Bullock

Producer

Julianne Shelton

Creative Director

Steve Back
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