The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Branded Entertainment

'Country Australia Border Security - Nothing Soft Gets In'

Agency Saatchi & Saatchi / Sydney

Client Toyota Motor Corporation Australia


Television / Specials or one-time screening

Annual ID


2010 Awards

Total Points: 10

Bronze Pencil


Production Company

Prodigy Films

Art Director

Vince Lagana


Steve Jackson

Creative Director

Steve Back


Tim Bullock


Julianne Shelton

Agency Producer

Kate Whitfield
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