The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Branded Entertainment

Gatorade NBA 2K9

Agency OMD / New York

Client Gatorade

Category

Gaming & Branded Applications / Online gaming

Annual ID

10023E

2010 Awards

Total Points: 10

Bronze

Credits

Producer

Ryan Peterson
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