The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Branded Entertainment

Lynx Instinct

Agency Soap Creative / Ultimo

Client Unilever Lynx


Gaming & Branded Applications / Online gaming

Annual ID


2010 Awards

Total Points: 5



Production Company

Soap Creative
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