The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Branded Entertainment

Asylum 626

Agency Goodby, Silverstein & Partners / San Francisco

Client Frito Lay Doritos


Gaming & Branded Applications / Online gaming

Annual ID


2010 Awards

Total Points: 15

Silver Pencil


Production Company


Art Director

Marc Sobier
Tim Semple

Creative Director

Rick Condos
Hunter Hindman


Ted Malmros

Executive Producer

Amanda Cox
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