The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Branded Entertainment

Monday Night Football "Interactive Storefronts"

Agency Wieden+Kennedy New York / Brooklyn

Client ESPN Monday Night Football


Gaming & Branded Applications / Offline gaming

Annual ID


2010 Awards

Total Points: 15

Silver Pencil


Production Company

Monster Media Development Partner
Brand New School

Art Director

Stuart Jennings


Eric Steele

Agency Producer

Liz Whittaker

Music / Sound

Audio Engine
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