The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Branded Entertainment

Real Racing GTI

Agency AKQA / Washington

Client Volkswagen


Gaming & Branded Applications / Branded applications

Annual ID


2010 Awards

Total Points: 10

Bronze Pencil


Art Director

Jefferson Liu


Jon Lee

Creative Director

Ginny Golden


Eric Lohman
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