The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Branded Entertainment

Fate's in your hands

Agency Bartle Bogle Hegarty China / Shanghai

Client WWF China

Category

Gaming & Branded Applications / Branded applications

Annual ID

10034E

2010 Awards

Total Points: 15

Silver

Credits

Production Company

Michael Gervautz
Daniel Wagner
Istvan Barakonyi
Marco Dörflinger
John Gu
Oliver Pei

Art Director

Yinbo Ma
Alex Avis

Agency Producer

Josephine Peh

Creative Director

Johnny Tan
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