The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Branded Entertainment

Doritos: Concert in a Bag

Agency Goodby, Silverstein & Partners / San Francisco

Client Frito-Lay Doritos

Category

Gaming & Branded Applications / Branded applications

Annual ID

10038E

2010 Awards

Total Points: 5

Merit

Credits

Production Company

Mekanism
Proto

Art Director

Marc Sobier
Jason Warne

Agency Producer

Maggie O'Brien
Margaret Brett-Kearns

Creative Director

Rick Condos
Hunter Hindman

Executive Producer

Amanda Cox
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