The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Branded Entertainment


Agency Goodby, Silverstein & Partners / San Francisco

Client California Milk Processor Board


Online Branded Entertainment / Online videos, movies, webisodes or podcasts

Annual ID


2010 Awards

Total Points: 5



Production Company

Hi-ReS! London


Stephen Prescott
Eryn Rosenberg

Executive Producer

Amanda Cox
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