The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Branded Entertainment

NIKEiD GENERATOR

Agency beacon communications k.k. / Tokyo

Client NIKE JAPAN

Category

Events and Installations / Creative positioning of a brand outside traditional or online media

Annual ID

10076E

2010 Awards

Total Points: 10

Bronze

Credits

Production Company

Rhizomatiks CO.
Ltd.
Root communications
Inc.

Writer

Shuhei Tsuji

Editor

Daito Manabe
Ken'ichi Iida

Producer

Shunsuke Kakinami
Akira Miyashita
Seiichi Saito

Executive Producer

Satoshi Inoue
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