The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Advertising

Passat Long Text

Agency AlmapBBDO / São Paulo

Client Volkswagen

Category

Newspaper / Full Page or Spread - Single

Annual ID

10089A

2010 Awards

Total Points: 5

Merit

Credits

Art Director

Andre Nassar

Creative Director

Luiz Sanches
Dulcidio Caldeira
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