The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Advertising

Numbers

Agency JWT / São Paulo

Client Johnson & Johnson

Category

Newspaper / Full Page or Spread - Campaign

Annual ID

10004A

2010 Awards

Total Points: 10

Bronze Pencil

Credits

Art Director

Filipe Cuvero

Writer

Fábio Leão
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