The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Advertising

Equally Sweet. Equally Dark.

Agency JWT Singapore / Singapore

Client Canelé Pâtisserie Chocolaterie


Magazine / Full Page or Spread - Campaign

Annual ID


2010 Awards

Total Points: 15



Art Director

Elisa Tan
Aaron Phua


Ed Cheong

Creative Director

Ali Shabaz
Tay Guan Hin


Joseph Griffith
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