The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Advertising

Piccadilly Sign

Agency Leo Burnett / London

Client McDonald's

Category

Out Of Home/Outdoor / Single

Annual ID

10012A

2010 Awards

Total Points: 10

Bronze

Credits

Art Director

Garry Munns
Monty Verdi

Agency Producer

Claire Taylor

Photographer

Tiff Hunter

Creative Director

Jonathan Burley
Jim Bolton
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