The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Advertising

Noughts and Crosses

Agency JWT Singapore / Singapore

Client WWF


Public Service / Newspaper or Magazine - Campaign

Annual ID


2010 Awards

Total Points: 25

Gold Pencil


Art Director

Christiano Choo

Creative Director

Ali Shabaz
Tay Guan Hin
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