The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Advertising

Donations Appeal

Agency Ogilvy New Zealand / Auckland

Client The Asthma and Respiratory Foundation of New Zealand


Public Service / Collateral (Brochures and Direct Mail) - Single

Annual ID


2010 Awards

Total Points: 5



Art Director

Tom Paine


Ben Pegler

Creative Director

Damon O'Leary
Basil Christensen


Fraser Clements
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